The New Zealand government is looking into the possibility of a single code for liquor advertising between New Zealand and Australia, it is reported today. The Liquor Advisory Council, on behalf of the Ministry of Health, will investigate the move, according to the New Zealand Herald.
Go deeper with GlobalData
The decision has been welcomed by the Association of New Zealand Advertisers (ANZA), an organisation which represents advertisers involved in the beer, wine and spirits sides of the alcohol industry.
ANZA executive director Jeremy Irwin told the Herald: “An eventual transtasman liquor advertising regime would offer some real benefits to sectors of the liquor industry.”
The association plans to promote the current self-regulatory liquor advertising structure to the Liquor Advisory Council. Australia also operates a self-regulatory advertising code for liquor. According to Irwin, both country’s codes are quite similar.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
