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March 10, 2022

Next Century Spirits’ Caddy Clubhouse Cocktails with Greg Norman – Product Launch

Greg Norman spreads his beverage wings

By Conor Reynolds

  • Category – RTD, vodka-based, 5.9% abv
  • Available – From 1 April
  • Location – The US, initially available in selected markets ahead of a nationwide rollout
  • Price – SRP of US$11.99 per four-pack of cans

North Carolina-based Next Century Spirits is taking its first swing at RTDs with Caddy Clubhouse Cocktails.

In a partnership with Australian golfer Greg Norman, details of which were not disclosed, the company is set to bring two vodka-based variants to market – The Transfusion is a grape, lime & ginger mix, while Half & Half contains iced tea & lemon flavours. The brace will initially be released in limited markets at the start of April, but the company plans a nationwide placement before the end of 2022.

Norman is active in the wine category where his namesake winery in Australia had worked with Treasury Wine Estates up to 2019.

“With the continued growth in the ready-to-drink market, we believe that building a product specifically for the golf occasion that connects the tee box to the 19th hole to at-home viewing is an amazing opportunity for all involved,” said chief commercial officer Anthony Moniello.

Next Century also owns the Creek Water and Bear Fight American whiskey brands.

The Boston Beer Co, a major player in the US hard seltzer segment, has suffered from turbulence in the RTD category of late. The Truly brand owner has forecast flat-to-10% growth for alcoholic sparkling water in the country this year. Investment in the wider category remains high, however, with Diageo targeting spirits-based RTD growth through a new canning facility.

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