The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.
“New normal” sees Pernod Ricard target premium over prestige in China
The international spirits category in China has embarked on a “new normal”, according to Pernod Ricard, with lower-priced offerings set to drive future growth.
September 2, 2015