- Category – Packaged water, sparkling, flavoured
- Available – From this month
- Location – The US, in selected states
- Price – Not available
Monster Beverage Corp has released the debut flavours in the True North Energy Seltzer portfolio in the US.
Each 35.5cl can of the flavoured sparkling water line contains 40mg caffeine – the equivalent of one cup of coffee – as well as herbal extracts such as guayusa, ginseng, guarana and green tea. The six-strong line-up comprises Cucumber Lime, Mandarin Yuzu, Watermelon Mist, Grapefruit Lemonade, White Peach Pear and Black Cherry.
The portfolio is available from this week through “natural retailers” such as Sprouts, Bristol Farms and Earth Fare across a selection of unspecified states. The company added that a nationwide roll-out will follow in the coming months.
“True North goes beyond the average sparkling water,” said brand GM Gui Weaver. “We’re taking the best of energy, functional and sparkling elements to create this in-demand beverage that allows consumers to feel more empowered about how they fuel their bodies – with plenty of the good stuff.”
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By GlobalDataAlthough first rumoured to be a hard seltzer brand, Monster confirmed the scheduled release of True North in May alongside its Q1 results announcement.
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