Molson Coors Beverage Co’s Saint Archer Gold light lager brand will use this weekend’s Super Bowl to take a swipe at rival Anheuser-Busch InBev-owned Michelob Ultra.

Molson Coors Beverage Co's Saint Archer Gold light lager brand will use this weekend's Super Bowl to take a swipe at rival Anheuser-Busch InBev-owned Michelob Ultra.
Molson Coors Beverage Co’s Saint Archer Gold light lager brand will use this weekend’s Super Bowl to take a swipe at rival Anheuser-Busch InBev-owned Michelob Ultra.