Molson Coors is the latest alcohol company to tap into Scandinavian lifestyle trends with a Rekorderlig campaign highlighting the benefits of “lagom”.
Molson Coors puts “lagom” theory at heart of UK Rekorderlig campaign
Molson Coors is the latest alcohol company to tap into Scandinavian lifestyle trends with a Rekorderlig campaign highlighting the benefits of "lagom".
June 19, 2017