
Molson Coors Beverage Co. has re-entered the official in-game advertising space for the NFL Super Bowl after 33 years, following Anheuser-Busch InBev’s decision to punt its exclusive alcohol advertising rights for the event.
Roughly 100 million Americans watch the Super Bowl live each year.
Molson Coors Beverage Co. has re-entered the official in-game advertising space for the NFL Super Bowl after 33 years, following Anheuser-Busch InBev’s decision to punt its exclusive alcohol advertising rights for the event.