Molson Coors Beverage Co’s Sharp’s Doom Bar Zero
Category – Non-alcoholic beer
Available – From this month
Location – The UK, available in the off-premise channel
Price – SRP of GBP1.50 (US$2) per 50cl bottle
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataSee Also:
Molson Coors Beverage Co’s Cornish brewery, Sharp’s, has launched a non-alcoholic version of its flagship Doom Bar ale.
Doom Bar Zero has rolled out recently to supermarkets across the UK. The 0.0%-abv ale is available in 50cl bottles, with listings in Waitrose, Tesco and Sainsbury’s.
Sharp’s said it has preferred to release a 0.0%-abv Doom Bar instead of a 0.5%-abv one, adding that it is “significantly more difficult” to brew a completely non-alcoholic ale.
James Nicholls, marketing controller at Sharp’s, said: “We feel that Doom Bar Zero redefines the quality standard of the category and are proud that as a truly alcohol-free option, Doom Bar Zero can fit your lifestyle, when it suits you.”
Molson Coors brews a number of non-alcoholic beers in the UK, including Cobra Zero and Bavaria 0.0%.
How are older consumers reacting to the post-lockdown world? – consumer trends