Molson Coors Beverage Co to cull brands in premiumisation push - Just Drinks
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Molson Coors Beverage Co to cull brands in premiumisation push

By Andy Morton 30 Jul 2021 (Last Updated July 30th, 2021 14:03)

The cutting of 11 economy beer brands including Mickey's Ice and Magnum follows a reckoning for Molson's low-value portfolio during the coronavirus lockdown.

Molson Coors Beverage Co to cull brands in premiumisation push

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