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May 21, 2021updated 02 Jun 2021 10:40am

Moet Hennessy’s Belvedere Organic Infusions flavoured vodka range – Product Launch

Moet Hennessy has lined up the global launch of three novel flavours for its Belvedere vodka brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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  • Category – Spirits, vodka, Poland, flavoured, 40% abv
  • Available – From this month
  • Location – Available worldwide in markets including the US and UK
  • Price – In the US, SRP of US$35.99 per 75cl bottle, also available in 20cl bottles for $14.99

Belvedere Organic Infusions, which rolls out this month, carries organic certification from the US Department of Agriculture. The line comprises:

  • Lemon & Basil with elderflower
  • Pear & Ginger with Linden Honey, and
  • Blackberry & Lemongrass with sage

The brand extension will go up against Diageo’s Ketel One Botanical, which debuted three years ago, in markets including the US. Diageo’s iteration was extended last year into canned RTDs with Ketel One Botanical Vodka Spritz.

Back in September, Moet Hennessy, which is part-owned by Diageo, emphasised Belvedere’s ‘Polish-ness’ in a marketing push entitled ‘Made with Nature’. Coinciding with the activation, the brand owner released Belvedere Heritage 176, a vodka made with malted rye and carrying an SRP in the UK of GBP42 (US$60) per bottle.

How to win in vodka in the US – A history lesson – Click here for a Just Drinks comment

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img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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