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May 21, 2021updated 02 Jun 2021 10:40am

Moet Hennessy’s Belvedere Organic Infusions flavoured vodka range – Product Launch

Moet Hennessy has lined up the global launch of three novel flavours for its Belvedere vodka brand.

  • Category – Spirits, vodka, Poland, flavoured, 40% abv
  • Available – From this month
  • Location – Available worldwide in markets including the US and UK
  • Price – In the US, SRP of US$35.99 per 75cl bottle, also available in 20cl bottles for $14.99

Belvedere Organic Infusions, which rolls out this month, carries organic certification from the US Department of Agriculture. The line comprises:

  • Lemon & Basil with elderflower
  • Pear & Ginger with Linden Honey, and
  • Blackberry & Lemongrass with sage

The brand extension will go up against Diageo’s Ketel One Botanical, which debuted three years ago, in markets including the US. Diageo’s iteration was extended last year into canned RTDs with Ketel One Botanical Vodka Spritz.

Back in September, Moet Hennessy, which is part-owned by Diageo, emphasised Belvedere’s ‘Polish-ness’ in a marketing push entitled ‘Made with Nature’. Coinciding with the activation, the brand owner released Belvedere Heritage 176, a vodka made with malted rye and carrying an SRP in the UK of GBP42 (US$60) per bottle.

How to win in vodka in the US – A history lesson – Click here for a Just Drinks comment

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