News

Diageo’s Ketel One Botanical Vodka Spritz - Product Launch

Most popular

The just-drinks analyst returns

Coronavirus paves the way for e-commerce boom

How to reach Gen Z in the coronavirus era - focus

"Europe is so primed for hard seltzer" - interview

The just-drinks analyst returns

MORE

Diageo's Ketel One Botanical Vodka Spritz

Ketel One Botanical Vodka Spritz is available in the same flavours as the 30% abv Botanical portfolio

Ketel One Botanical Vodka Spritz is available in the same flavours as the 30% abv Botanical portfolio

Category - RTD, vodka-based, 3.6% abv

Available - From 1 September

Location - The US

Price - SRP of US$3.99 per can, $14.99 per four-pack of cans

Diageo is lining up the launch in the US of an RTD extension of Ketel One Botanical, the lower-abv flavoured range from the Ketel One vodka brand.

Ketel One Botanical Vodka Spritz is made with vodka blended with botanicals, natural fruits, and sparkling water. The range, which will be released in time for the weekend before Labor Day on 7 September, will be available across Arizona, California, Nevada, Texas, Florida, New Jersey, Ohio, Washington and Illinois.

Released in the same flavours as Ketel One Botanical, which launched in 2018, the three-strong line comprises Peach & Orange Blossom, Cucumber & Mint and Grapefruit & Rose. The vodka spritz RTD is sugar- and carb-free, contains 73 calories per serving and is free from artificial flavours or sweeteners.

"We created Ketel One Botanical to appeal to the conscious consumer," said distiller Carl Nolet Jr. "Honouring our family's legacy of 'quality over everything' while responding to a strong need for convenience, we are thrilled to launch our Ketel One Botanical Vodka Spritz."

Last year, Diageo expanded the footprint of Ketel One Botanical to the UK. Diageo runs Ketel One through a joint-venture with brand owner the Nolet family. The partnership, dating back to 2008, came into being as Absolut vodka brand owner Vin & Sprit was put up for sale by the Swedish Government. Pernod Ricard emerged victorious as Diageo withdrew from the race to concentrate on Ketel One.

How the spirits category can make the most of less sugar - Click here for a just-drinks comment


Sectors: Product launches, Spirits

Companies: Diageo

Related Content

Diageo to launch more whisk(e)y RTDs - CEO Ivan Menezes

Diageo to launch more whisk(e)y RTDs - CEO Ivan Menezes...

Diageo’s Guinness Open Gate Brewery & Partizan Brewing's aperitif-style beers - Product Launch

Diageo’s Guinness Open Gate Brewery & Partizan Brewing's aperitif-style beers - Product Launch...

Baijiu, vodka and the white spirits challenge for Diageo - Analysis

Baijiu, vodka and the white spirits challenge for Diageo - Analysis ...

Snoop Dogg’s Indoggo Gin - Product Launch - Gin in the US data

Snoop Dogg’s Indoggo Gin - Product Launch - Gin in the US data...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?