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February 25, 2019

Moet Hennessy’s Ardbeg Drum  – Product Launch

Moet Hennessy has released details of the latest limited edition Ardbeg single malt Scotch expression to mark this year’s Ardbeg Day.

By Giacomo Lee

Moet Hennessy’s Ardbeg Drum

Category – Spirits, whisky, Scotch, Islay, single malt

Available – From 1 March

Location – Available to Ardbeg ‘committee members’ from 1 March, then on global release on Ardbeg Day, 1 June

Price – To committee members: US$119.99 per bottle, general release SRP is $109.99

Moet Hennessy has released details of the latest limited edition Ardbeg single malt Scotch expression to mark this year’s Ardbeg Day. Ardbeg Drum is a no-age-statement expression containing liquid that has been aged in ex-Bourbon casks before being moved to ex-rum casks from the Americas.

“In Ardbeg Drum, a multitude of complex flavours parade across the palate – fragrant pine resin and woodsmoke dance alongside ripe banana and pineapple,” said distillery manager Mickey Heads. “Then lavender, liquorice and vanilla strut into a long, smoky finish.”

Ardbeg Day is traditionally held on the last Saturday of Islay’s ‘Festival of Music & Malt’, known locally as Feis Ile.

Earlier this month, Moet Hennessy’s parent company, LVMH, was linked with Diageo for a speculative move to acquire Pernod Ricard.

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