Miller Family Wine Co has entered the 0% abv wine segment in the US.
The three-strong Hand On Heart range, which comprises Rose, Chardonnay and Cabernet Sauvignon varietals, is available through selected retailers nationwide and via the company’s website. According to Miller’s online store, Hand On Heart retails at US$15 per 75cl unit.
The California-based wine firm said the brand, launched to tie in with ‘Dry January’, has been developed in collaboration with US celebrity chef Cat Cora, who is known for her role in the Iron Chef TV series.
“While there are an increasing number of premium non-alcoholic spirit and beer offerings out there, non-alcoholic wine options continue to be extremely limited,” said the marketing director Tommy Gaeta.
Miller is part of the Thornhill Companies winegrowing group.
In July, Herbacée released its debut range of zero-abv wines, which also contain THC and CBD, into the California market.