The beverage industry in 2022 - Just Drinks' Predictions for the Year - Just Drinks
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The beverage industry in 2022 – Just Drinks’ Predictions for the Year

23 Dec 2021

Here comes the New Year. Looking forward to 2022, Just Drinks spoke to a raft of senior beverage executives about the next 12 months.

The beverage industry in 2022 – Just Drinks’ Predictions for the Year
Credit: Dilok Klaisataporn/Shutterstock

Editors from Just Drinks’ sister publications make their predictions for the sectors they cover, ranging from apparel to technology.

Just Drinks’ Category Predictions

Editor Olly Wehring and deputy editor Andy Morton discuss what they believe will be the largest themes affecting the global beer category in the year ahead.

Here’s our take on what’s on soft drinks’ horizon.

Olly and Andy Morton consider the prospects for spirits.

Wine hits Olly and Andy’s radars.

Beverage Category Previews

GlobalData predicts that the beer category will return to near-parity with pre-pandemic levels by the end of next year.

What does next year have in store for the global soft drinks category?

We track the performance of spirits and explore what the future will look like.

Growth of sorts is on the cards for wine next year but the industry still has a way to go to get back to where it was pre-COVID.

Beverages’ Big Names

“There has never been a better time for premium drinks to prove itself as one of the most exciting consumer categories around” – Ivan Menezes, CEO of Diageo

“Consumers are rethinking their relationship with alcohol and are spotlighting the importance of quality, taste and wellness benefits such as lower calories, hydration and feeling more in control” – Ron Goodson, CEO of Two Roots Brewing Co

“2022 will be a pivotal year for us in terms of work from our global brand houses and locally-relevant activations that truly drive premiumisation for our brands” – Albert Baladi, CEO of Beam Suntory

“Beer is as relevant as ever. We saw a longing from consumers this year to again be able to get together with friends and family to enjoy themselves” – Cees ‘t Hart, CEO of Carlsberg

“We’ve been able to deliver some excellent results despite some obvious impacts, so I’m confident in our ability to remain agile and seize new opportunities” – Alex Ricard, CEO of Pernod Ricard

“We’ve learned how to work differently and how important it is to be adaptable, so we’re a better-prepared management team” – Grant McKenzie, CMO of Asahi Europe & International

“The savvy shopper has developed a dual profile: Less affluent younger shoppers are looking to save money on shopping, whilst the older more affluent shoppers indulge on more premium options” – Julia Kessler, co-founder of Nix & Kix

“RTDs remain unstoppable in their growth trajectory as consumers demand great-tasting, quality cocktails in a convenient format” – Mahesh Madhavan, CEO of Bacardi

“Consumers are connecting with our brand authenticity in truly meaningful ways. 2022 is primed to be exceptional” – Damian McKinney, CEO of Stoli Group

“I couldn’t be prouder of the resilience everyone has shown to keep our business running – and growing – throughout this pandemic” – Peter Harding, CEO of Suntory Beverage & Food Europe

“I believe that revenge conviviality will still play an important role in 2022 and we’ll be able to leverage it” – Bob Kunze-Concewitz, CEO of Campari Group

“We have a strong foundation and the very best people in the business to build on what we’ve already achieved and set us up for even more success” – Tim Ford, CEO of Treasury Wine Estates