Talks between Diageo and the Beckmann family have collapsed, leaving the latter without a global distributor for its Jose Cuervo Tequila brand and the former with a clear gap in its spirits portfolio.
MEXICO/UK: Diageo to quit Jose Cuervo deal
Talks between Diageo and the Beckmann family have collapsed, leaving the latter without a global distributor for its Jose Cuervo Tequila brand and the former with a clear gap in its spirits portfolio.