The company said that the dominance of Coca-Cola and Pepsi in the country had
weakened the local soft drinks businesses to such an extent that the time was
right for a major new player in the market.
MEXICO: Juice maker to take on cola giants in Mexico
Leading Mexican juice maker Jugos del Valle is planning a major push in the Mexican market, according to local reports. The company said that the dominance of Coca-Cola and Pepsi in the country had weakened the local soft drinks businesses to such an extent that the time was right for a major new player in the market.
July 24, 2001