'Merican Mule Variety Pack - Product Launch - Just Drinks
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‘Merican Mule Variety Pack – Product Launch

By Rhodri Morgan 09 Jun 2021 (Last Updated June 9th, 2021 14:43)

All four expressions consist of distilled spirits mixed with ginger beer and feature natural ingredients.

‘Merican Mule Variety Pack – Product Launch
  • Category – RTDs, Bourbon-, Tequila-, vodka- and rum-based, 7% abv
  • Available – From this week
  • Location – The US
  • Price – SRP of US$25 per eight-pack of 12oz cans

‘Merican Mule has launched a four-variant variety pack of its namesake premix cocktail brand.

Each eight-pack includes two 12oz cans of four different spirit-based variants. The line-up comprises:

  • Moscow Mule (vodka)
  • Mexican Mule (Tequila)
  • Southern Mule (Bourbon)
  • Tropical Mule (rum)

All four consist of distilled spirits mixed with ginger beer and use natural ingredients.

The packs are immediately available from selected retailers in 34 US states, as well as online via alcohol e-tailer Drizly and the brand’s website.

The Connecticut-based company’s two other ‘Mule’ canned cocktail variants, Fire Mule (bourbon) and Pumpkin Spice Mule (vodka), are not included in the packs.

In January,  Mule 2.0 released a five-strong range of new flavoured premixes in the US.

Why COVID-19 has hit shelf space in the off-premise – click here for a Just Drinks analysis