Mast-Jägermeister will increase activity in several Travel Retail markets as it looks to build on the Jägermeister brand’s 2017 performance in the sector.
The company said today initiatives would focus on European markets as well as the Americas. The move will include increased in-store presence in airports, such as shelf branding and advertising at point of purchase.
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The initiative will also see the creation of brand experiences for travelling consumers and support key sales periods, including Halloween and Oktoberfest.
Super premium Jägermeister Manifest, which was launched with Gebr Heinemann at selected airports in 2017, will continue to roll out later this year.
Mast-Jägermeister will also launch Travel Retail exclusives and gift packs.
“Jägermeister demonstrated a strong performance in Global Travel Retail in 2017, thanks to a growing distribution base and strong sales with existing customers,” said Mast-Jägermeister director of GTR, Dietmar Franke. “We also rolled out a new brand identity, highlighting Jägermeister’s heritage.
“This year we continue to build on momentum, with an increasing level of activity and customised in-store presence, amplifying visibility in airports, particularly in Europe and the Americas.”
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