• Category – Rum, 35-40% abv
  • Available – From this month
  • Location – Available in the UK, France and Poland
  • Price – In the UK, SRP of GBP27.99 (US$37) each

Welsh distiller Mallows Bottling has released a five-strong line of flavoured rums.

The Rummers, which is the first launch from Mallows, comprises golden rum, banana, citrus & sea salt and pineapple flavours as well as a spiced rum. The brand targets consumers looking to enter the growing premium rum market.

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“The premium rum market continues to grow in the UK and internationally,” said co-founder Andy Mallows. “Consumers are always on the hunt for new, innovative flavours, and we’ve developed a range that provides a rum for every palate.”

Mallows, a former CEO of Dutch spirits producer Toorank, launched Mallows Bottling with his son, Rhys, in July. The company, which operates a distillery in Tonyrefail, South Wales, also undertakes contract bottling for international brands and produces own-label spirits.

A spokesperson for Mallows Bottling told Just Drinks today that Andy and Rhys Mallows have exited a joint-venture they helped set up two years ago called Bottlers and Distillers Wales.

Spirits categories – What’s in a name? – Click here for a Just Drinks comment