Almost a year to the day since its US roll-out, Maison No 9 Rosé is targeting the off-premise channel on the other side of the Atlantic. Hitting multiple retailer Tesco as well as independent retailers, the wine carries an SRP of GBP19 (US$27) per 70cl bottle.

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The brand, which will be distributed by E&J Gallo Winery in the UK, retails at $21.99 per 75cl bottle in the US.

Founded by musician Austin Richard Post, better known as Post Malone, along with music manager Dre London and James Morrissey of Global Brand Equities, Maison No 9 is a Provence-sourced blend of Grenache Noir, Cinsault, Syrah and Merlot. The rosé also comes in 1.5-litre (GBP44.99) and 3-litre (GBP118.99) packs through the brand’s official website.

Gallo has been busy bolstering its non-wine portfolio in recent months. As well as acquiring the owner of RumChata cream liqueur in April, the privately-owned company snapped up Liqs Cocktail Shots last week.

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Free Whitepaper

What is the impact of historically high inflation on the UK consumer landscape?

Why has global inflation returned with a vengeance?
What is the current inflation situation in the UK?
What impact is inflation having on UK retail sales?
What tactics are businesses relying on to tackle the effects of high inflation?
How are consumers changing their behaviors to cope with the higher cost of living?
Which industry sectors are most vulnerable to reduced consumer demand?
How is the government responding to high inflation?
How long will high inflation last in the UK?
How can your company survive and thrive in a high inflation environment?

Enter your details here to receive your free whitepaper and ready your business for these increasingly uncertain times.

By GD50 Custom