An analyst has called on the wine industry to do more to premiumise the rosé sub-category, if it wants to attract young adult consumers in mature markets, such as the UK.
LWF 2014: Rosé ripe for premiumisation – analyst
An analyst has called on the wine industry to do more to premiumise the rosé sub-category, if it wants to attract young adult consumers in mature markets, such as the UK.
June 6, 2014