The Scotch whisky producer Edrington, best known for The Famous Grouse and The Macallan, has signed a major agreement to supply a new range of Scotch whisky to South Korea, the world’s largest market for deluxe Scotch. The long-term partnership with Hite Group, South Korea’s leading alcoholic beverage distribution company, is designed to capture a major share of a market, which has tripled in size to 37m bottles in the last 12 years.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

  • Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from wine and beer, to soft drinks
  • Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts
Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks