Here’s a round-up of this week’s highlights in the global beer category. We are also running similar round-ups for spirits & wine and soft drinks & bottled water.
SABMiller has confirmed that it has secured a distribution deal in Brazil for several of its international brands with the country’s largest independent brewer, Grupo Petropolis.
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The US division of Anheuser-Busch InBev has unveiled the first details of its next Bud Light Super Bowl campaign – a three-day party in the run-up to the game, featuring live music performances.
SABMiller may have been trying to sneak news of its Brazilian tie-up with Petropolis under the radar, but the news comes on the back of pronouncements by the brewer that it is keen to up its presence in the country. It also comes at a time that SABMiller finds itself in a position where it needs to make an acquisition. And fast.
This month, my just-drinks colleague James Wilmore queried why MillerCoors has yet to join in the rush to snap up the US’s best-performing craft brewers.
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Sam Calagione, founder of Dogfish Head Brewery, is one of the figureheads of the US craft beer scene. The Delaware-based firm’s tagline is “Off-centred ales for off-centred people”. Here Calagione, also a TV star, explains Dogfish’s future plans, his attitude to the big brewers and why US craft brewery closures are inevitable.
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By GlobalDataThe head of Carlsberg‘s Russian unit, Baltika, has confirmed his intention to step down from the position.
Last weekend, the Wall Street Journal published a fascinating article that looks at the more recent performance – or lack thereof – of Anheuser-Busch InBev’s Budweiser brand in the US.
