PepsiCo will report its fourth quarter and full-year results tomorrow (11 February).
Here, just-drinks takes a look at the highs and lows for the company in the three months to the end of December.
- In December, PepsiCo announced plans to invest US$30m in 2010 to rejuvenate its Gatorade sports drink. The investment will include improvements in packaging and ingredients, with the removal of high fructose corn syrup (HFCS) from all Gatorade drinks. Gatorade sales have struggled in the last 12 months and PepsiCo was preparing for several months to reposition the brand early in 2010.
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