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March 21, 2014

just For Subscribers – The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

By Jason Ingle

Here are the ten most viewed, subscriber-only items on just-drinks this week:

10. CAGE 2014: Coca-Cola Enterprises gives ‘Share a Coke’ second outing

Coca-Cola Enterprises is set to run the ‘Share a Coke’ marketing campaign in its European markets again this year, with more names and a stronger focus on online.

9. International Scientific Forum on Alcohol Research Critique 136: Alcohol’s Effects on Cardiovascular Risk among Subjects with Diabetes Mellitus

A paper by Blomster JI, to be published in Diabetes Care is based on the largest study on diabetes in the world.

8. Analysis – Alcohol a bright spot for pessimistic Russia

A note from Bernstein this week has highlighted an increasingly pessimistic mood among Russian consumers.

7. CAGE 2014: Coca-Cola Co readies Coke Life global roll-out

The Coca-Cola Co is looking to expand the footprint of its part-stevia sweetened Coca-Cola Life brand beyond its initial launch in Argentina.

6. Research in Focus – Cider’s Potential Bubbles to the Surface

Global manufacturers, orchards owners, and independent brewers are realising the potential in the cider/perry market beyond core markets, particularly the UK. Evolving cider/perry markets in Eastern Europe and New World markets, notably the US, Australia, South Africa, and Argentina, have driven growth in recent years.

5. Comment – Soft Drinks & Water – Slimmed-Down Low-Cal Sales a Cause for Concern

The low-calorie soft drinks segment is struggling globally, which is ironic considering the pressure that has come to bear on full-sugar CSDs in recent years. This month, Richard Corbett considers how the sub-category can turn things around.

4. CAGE 2014: Coca-Cola Co CFO bemoans bump in 2013

The CFO of the Coca-Cola Co has admitted that 2013 presented a “bump in the road” for the company, but flagged that it is looking for more than volume growth going forward.

3. Editor’s Viewpoint – When Companies Argue about Who is Right, Both are Usually Wrong

Unless it’s you that is in the middle of the melee, there’s nothing more thrilling than a good old street fight; be it in the playground, in a bar, in the street… . As the two (usually) men circle each other, fists raised and ready to wade in, it gets everyone’s juices going, doesn’t it?

2. The just-drinks Interview – Sierra Nevada founder Ken Grossman

When Ken Grossman co-founded Sierra Nevada Brewing Co 35 years ago, he had little expectation of the huge success the company would achieve. Today, it is the second largest independent brewer in the US, behind Boston Beer Co. But, how has Sierra Nevada managed to stay sharp in the increasingly-competitive craft beer sector? just-drinks’ deputy editor James Wilmore gets the lowdown from the Californian company’s boss

1. Comment – Coca-Cola Co’s German Bottling For Sale: So What?

The Coca-Cola system was all over the Consumer Analyst Group Europe conference in London this week. As well as The Coca-Cola Co itself, we also had presentations from Coca-Cola HBC, Coca-Cola Enterprises (CCE) and Coca-Cola Icecek.

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