Diageo has returned the focus of its global marketing for Johnnie Walker to the ‘Keep Walking’ slogan and has retired the brand’s ‘Joy Will Take You Further’ message, less than two years after launching it.
Johnnie Walker keeps Keep Walking, dials down on joy – Diageo Capital Markets Day 2017
Diageo has returned the focus of its global marketing for Johnnie Walker to the 'Keep Walking' slogan and has retired the brand's 'Joy Will Take You Further' message, less than two years after launching it.