Johnnie Walker GTR sales better than ever as promotions purr - Diageo

Diageo’s global Travel Retail head has said Johnnie Walker is going through its “most successful period” as the company leverages a new promotional tool to take market share.

Free Whitepaper

Sales Intelligence: A Program To Accelerate Sales

The dynamics of B2B (Business to business) sales have rapidly changed over the last few years, especially during and post covid and will continue to do so. Some prominent shifts include, B2B organizations are switching to digital channels to drive customer engagement, more and more B2B organizations adopting to hybrid sales model and therefore programs such as sales intelligence are gaining traction. As per recent sales enablement collective 2022 report, 95% of survey respondents have a dedicated enablement team at their company, and 79% say enablement is a strategic part of their business This paper offers guidance as to what we at GlobalData think are important elements of any sales intelligence program and KPIs to measure the success of such programs. The white paper covers:

Changing B2B sales landscape and new challenges for sales executives
Key elements of sales intelligence program
How can sales intelligence benefit sales & marketing?
What are the must-have KPI’s to measure the success of sales intelligence programs?

By GD50 Custom

By clicking the Download Free Whitepaper button, you accept the terms and conditions and acknowledge that your data will be used as described in the GD50 Custom privacy policy

By downloading this Whitepaper, you acknowledge that we may share your information with our white paper partners/sponsors who may contact you directly with information on their products and services.

Visit our privacy policy for more information about our services, how we may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Already a Member? LOGIN HERE

Just Drinks membership gives you:

Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
Unbeatable market coverage from wine and beer, to soft drinks
Unrivalled apparel industry comment from Olly Wehring, Andy Morton and leading industry analysts

Want multi-user access? Explore our multi-user & corporate memberships

70% of the beverage companies in the Forbes Global 2000 use Just Drinks

FIND OUT MORE

Free Whitepaper

Sales Intelligence: A Program To Accelerate Sales

Changing B2B sales landscape and new challenges for sales executives
Key elements of sales intelligence program
How can sales intelligence benefit sales & marketing?
What are the must-have KPI’s to measure the success of sales intelligence programs?

By GD50 Custom