Beam Suntory’s Jim Beam will break the 1m-case barrier in Japan by 2021, according to the group’s CEO, crowning a huge ramp-up for the brand since the Japanese company took ownership of the Bourbon brand.
Jim Beam on course for 1m case sales in Japan – just-drinks EXCLUSIVE
Beam Suntory expects to sell more than 1m Jim Beam cases in Japan by 2021 to crown a huge ramp up for the brand since the Japanese company took control of the Bourbon.