Asahi has written to Suntory, claiming that the latter’s new happoshu brand, Super Magnum Dry, which is due to be launched on June 25, inappropriately takes advantage of Asahi’s Super Dry brand. Asahi added that the new brand will damage the value of its Super Dry brand which has been built up over a long period of time. However, Suntory has so far refused to yield and the dispute could well end up in court.
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