Asahi has written to Suntory, claiming that the latter’s new happoshu brand, Super Magnum Dry, which is due to be launched on June 25, inappropriately takes advantage of Asahi’s Super Dry brand. Asahi added that the new brand will damage the value of its Super Dry brand which has been built up over a long period of time. However, Suntory has so far refused to yield and the dispute could well end up in court.
JAPAN: Asahi warns Suntory over new brand name
Two of Japan's major brewers look set for a clash over the use of a brand name. Asahi Breweries has warned Suntory that a new product it is set to launch bears a name which is too close to its flagship beer brand Super Dry.