The head of Coca-Cola Enterprises (CCE) has admitted there is no precise way to measure returns on events such as the Rugby World Cup but said big-name sponsorship is "who we are".
“It’s who we are” – Coca-Cola Enterprises backs Rugby World Cup tie-up
The head of Coca-Cola Enterprises (CCE) has admitted there is no precise way to measure returns on events such as the Rugby World Cup but said big-name sponsorship is "who we are".
October 30, 2015