Isle of Wight Distillery has redesigned its Mermaid Salt Vodka brand.
The company said yesterday the new-look Mermaid Salt Vodka is packaged in a white version of the bottle used for Isle of Wight gin, also called Mermaid. The redesign will be available nation-wide via wholesalers.
Go deeper with GlobalData
Launched in 2015, Mermaid Salt Vodka uses Isle of Wight salt mixed with spring water from the island. The 40%-abv vodka sells for GBP40 (US$53) per 70cl bottle.
“This… was the first time we ventured into the surrounding seas for an ingredient,” said Isle of Wight Distillery’s co-founder, Xavier Baker. “Perfect on its own over ice or with a mixer, it also really layers on a unique savoury element for cocktails that you just can’t get with other vodkas.”
The Isle of Wight Distillery overhauled the packaging for Mermaid Gin last year.
Why are spirits brand owners still getting women wrong? – Click here for a just-drinks comment
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
