Global Brands has said it will use target consumers to promote its VK RTD brand in the UK, as it looks to keep up with the changing nature of ‘influencers’ in its home market.
“Influencer marketing as we knew it not driving engagement” – Global Brands marketing chief
UK drinks firm Global Brands has said it will use target consumers to promote its VK RTD brand, as it looks to keep up with the changing nature of 'influencers'.
May 31, 2018