US spirits agency Infinium Spirits is to launch the brands it represents in a number of new markets, including the Caribbean, in a distribution deal with Webb Banks.
The California-based company, which handles independent spirits brands including Skrewball Peanut Butter whiskey, Templeton Rye American whiskey and Tears of Llorona Tequila, is to launch its full stable across the Caribbean through Webb Banks, the companies announced today. Americas Travel Retail, cruise lines and selected Central American markets are also included in the distribution arrangement.
A spokesperson for Infinium told just-drinks that outside of some minor distribution for Zaya Rum and Templeton Rye in Puerto Rico, the agreement marks the debut launch of the Infinium-represented brands in these regions.
According to the company, the move represents “a major milestone” in its global expansion plans. Last month, Infinium secured Canadian distribution for Skrewball.