McDowell is looking to form international alliances with overseas companies to develop its rum portfolio, which is headed by the Celebration XXX brand and also includes Old Cask and Bagpiper Rum, in export markets.
INDIA: UB plans to market rums internationally
McDowell & Co Ltd, the spirits arm of the Indian United Breweries (UB) group, has announced that it is seeking to market its rum brands internationally.
December 17, 2002