INDIA: Supreme Court acts to assess environmental damage

The Indian Supreme Court has appointed a panel to assess the environmental damage caused to rock faces along the Manali-Rohtang road, a 55-kilometre stretch of a major Himalyan pass in the Himachal Pradesh region, by Coca-Cola and Pepsi advertising. It also reiterated that firm action would be taken against the soft drinks companies and other firms which had placed advertising on the rocks.

September 3, 2002

A three-judge bench headed by India’s Chief Justice said that the court would impose “exemplary costs on those who cause environmental pollution by painting rock faces.” The panel is expected to report on the damage in the next 10 days.

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