“The national retail stores audit by ORG-MARG for the period ended July 31, 2002, put Kinley’s market share at 35.1% compared to Bisleri’s 34.4%, ending the latter’s 20-year run as the country’s top packaged drinking water brand,” Coca-Cola said in a statement. The statement also said that the figures showed a decline in the market share of PepsiCo’s Aquafina brand to 12.4%.
INDIA: Coca-Cola claims leadership in bottled water
Coca-Cola India has claimed that its bottled water brand, Kinley, has taken over as the market leader from the established Bisleri brand. The company said it achieved a market share of 35.1% against Bisleri's 34.4% in July though the claims have been refuted by Bisleri's owner, Ramesh Chauhan.
September 24, 2002