Carlsberg will spend 25% more on marketing in India this year as it seeks to crack the duopoly of SABMiller and United Breweries in the country’s fledgling beer sector.
INDIA: Carlsberg ups marketing spend to battle SABMiller, UB Group
Carlsberg will spend 25% more on marketing in India this year as it seeks to crack the duopoly of SABMiller and United Breweries in the country's fledgling beer sector.
January 13, 2011