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April 7, 2021

Hood River Distillers’ Timberline Vodka – Product Launch

Hood River Distillers has unveiled a new vodka brand.

Hood River Distillers’ Timberline Vodka

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Category – Spirits, vodka, 40% abv

Available – From this month

Location – The US, available in selected retailers and Hood River’s on-premise outlet

Price – SRP of US$24.95 per 75cl bottle

Hood River Distillers has unveiled a new vodka brand. 

Timberline Vodka, released yesterday, is distilled with grain and 14 varieties of US apples. The vodka will be available in selected retailers across the US Pacific Northwest region, as well as from from the Hood River distillery in Oregon.

Timberline rolls out with three different collectable labels; The Hiker, The Snow Goose and The Skier.

“With 46 levels of purification, we are really using only the most premium, tightly-cut spirit in our production process,” said master distiller Joseph O’Sullivan. “After many rounds of continuous testing, we perfected the balance of grain, apples and finished with the high-quality water we are so fortunate to have in Oregon.”

This is not Hood River’s first apple-based vodka product. In 2019, the craft distiller released another under the Clear Creek brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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