![](https://www.just-drinks.com/wp-content/uploads/sites/29/2023/11/shutterstock_2359806227-Cropped-e1707928960555-428x241.jpg)
Heineken is to invest another $100m into its Silver brand in the US following “encouraging momentum” from its launch in the country this year.
The lower-abv version of its flagship lager was rolled out in the US in March with a $100m investment, which will be matched in 2024.
Heineken is to invest another $100m into its Silver brand in the US following “encouraging momentum” from its launch in the country this year.