Hartwall gives Original Long Drink Kimi Räikkönen push in Japan

Hartwall has released the latest television advert in Japan for its namesake Original Long Drink RTD, featuring brand ambassador and F1 driver Kimi Räikkönen.

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Understand the impact of decreasing sugar consumption on the F&B market

Growing consumer concern regarding health and wellbeing has increased the focus on reducing sugar consumption. This has driven food and beverage manufacturers, alongside governments, to take measures to meet this challenge. In addition, the pandemic heightened the focus on self-care, including implementing healthy eating to support the immune system. Now more than ever, consumers are paying attention to the amount of sugar and calories in the products they purchase. Access GlobalData’s new whitepaper, The Sugar Reduction Challenge – Past, Present and Future Outlooks within Beverages, to better understand the recent trends in sugar demand, how manufacturers and governments have responded to the challenge, and what solutions are available to the industry. The white paper covers:

The key factors behind the recent trends in sugar consumption
What is driving consumer choices when shopping for food and beverages?
How companies and governments are stepping up their efforts to meet consumers’ expectations
The outlook for sugar demand
Which ingredients stand to benefit from these future developments?

Enter your details here to receive the free whitepaper.

By GlobalData

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Free Whitepaper

Understand the impact of decreasing sugar consumption on the F&B market

The key factors behind the recent trends in sugar consumption
What is driving consumer choices when shopping for food and beverages?
How companies and governments are stepping up their efforts to meet consumers’ expectations
The outlook for sugar demand
Which ingredients stand to benefit from these future developments?

Enter your details here to receive the free whitepaper.

By GlobalData

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Free Whitepaper

Understand the impact of decreasing sugar consumption on the F&B market

Subscribe to Just Drinks

Join over 80,000 beverage industry professionals by unlocking full access for just $1 (plus VAT if applicable)

Just Drinks membership gives you:

Want multi-user access? Explore our multi-user & corporate memberships

Free Whitepaper

Understand the impact of decreasing sugar consumption on the F&B market

Recommended Reports

Solid Fats (Oils and Fats) Market in Japan - Outlook to 2025; Market Size, Growth and Forecast Analytics

Japan Fragrances Market Size and Trend Analysis by Categories and Segments, Distribution Channel, Packaging Formats, Market Share, Demographics, and Forecast, 2021-2026

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Companies Intelligence

Lapin Kulta Oy

Hartwall Ltd

Heineken NV

Royal Unibrew A/S

RTD, Inc.