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February 8, 2022

Gordan & MacPhail’s Benromach Cara Gold single malt – Product Launch

The Speyside Distillery has made just 6,000 bottles available globally

By James Beeson

  • Category – Spirits, whisky, Scotch, single malt
  • Available – From this week
  • Location – Worldwide, available through selected off-premise outlets and online
  • Price – In The UK, SRP of GBP49.99 (US$67) per 70cl bottle

Gordan & MacPail has launched a new limited-edition single malt from its Benromach Scotch whisky brand.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
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by GlobalData
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Benromach Cara Gold marks the first time the Speyside-based distiller has used Cara Gold malted barley in its whisky production. The low colour caramel malt is more frequently used in brewing and has been combined with the distillery’s standard lightly-peated malt.

The spirit was laid down in 2010, before being bottled this year. The naturally-coloured expression is non-chill filtered and has been matured exclusively in first-fill Bourbon barrels.

Benromach Cara Gold is limited to just 6,000 bottles globally and is available now online and via selected retailers.

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

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