Heineken has launched a new global marketing campaign for its flagship lager brand, including limited-edition bottle designs.
The initiative, entitled ‘Cities of the World’, also features a two-minute TV ad and online activity, the Dutch brewer said today (12 May). The ad, which is the seventh in Heineken’s ‘The Legend’ series, centres on a young man having random adventures across a city.
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The limited-edition bottles, which will be available globally, have one of six cities on their labels: New York, Shanghai, Berlin, Amsterdam, London or Rio de Janeiro.
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