The new brand director of Pernod Ricard’s gin portfolio has told just-drinks that the gin category is experiencing a boom, but only in the super premium tier.
GLOBAL: Gin boom only at “granular level” – Pernod Ricard gin brand chief
The new brand director of Pernod Ricard's gin portfolio has told just-drinks that the gin category is experiencing a boom, but only in the super premium tier.
November 25, 2013