GERMANY: Budweiser suffers further setback in fight for trademark

Anheuser-Busch, which is already embroiled in a European wide conflict over the trademark "Budweiser" now has to wait for a German Court of Appeal decision before it can embark on introducing its beer brands fully in Germany. Bitburger, owners of the German brand 'Bit', is opposing the registration of the brand names "Anheuser-Busch Bud" and "American Bud" in Germany, claiming they would amount to an infringement of its earlier trademark rights.

May 2, 2001

Bitburger, owners of the German brand ‘Bit’, is opposing the registration of
the brand names "Anheuser-Busch Bud" and "American Bud"
in Germany, claiming they would amount to an infringement of its earlier trademark
rights.

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