Funny Water targets "under-served" consumers with new alcoholic still water

The range has a point of difference to the many hard seltzers now available in the US, its creators claim.

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What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:

Gain insight into the 12 most important trends across the FMCG value chain
See the consumer survey data that underpins these insights
Learn what early-movers are already doing in terms of NPD and product marketing

Take a look at this report to give yourself the best standing in this developing market.

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