
The US Federal Trade Commission (FTC) has issued letters to two trade associations and a dozen social media influencers for “not adequately disclosing” paid posts that promoted aspartame and sugary products.
The Federal Trade Commission said any “material connection” between endorser and marketer should “be clearly and conspicuously disclosed”.
The US Federal Trade Commission (FTC) has issued letters to two trade associations and a dozen social media influencers for “not adequately disclosing” paid posts that promoted aspartame and sugary products.