UK-based Freedom Brewery is investing £1m ($1.27m) in a canning line that will increase production capacity five-fold.
The canning line at the Shropshire-based brewery has the ability to fill 250 cans per minute, increasing the brewery’s current rate of 55 cans per minute. It can fill “most” formats, the brewer said, including 330ml, 440ml and slimline cans, as well as multipacks.
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A spokesperson told Just Drinks: “Craft lager is the biggest opportunity in the beer category right now, and demand from consumers is higher than ever. We are investing in the future of Freedom with this new equipment, meaning we can supply even more of our beer to consumers and trade partners.”
Freedom Brewery, located in the village of Abbots Bromley, was founded in London in 1995 and moved to Staffordshire in 2004.
The brewery has its own borehole for production and in 2014 installed a reed bed water filtration system which cleans waste water without chemicals.
Its range includes a lager, helles, pils and New Zealand pale ale sold in both the on- and off-premise in the UK. It does not export.
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By GlobalDataFreedom Brewery beers are available in UK retailers including Aldi, as well as direct to consumer via its website, Amazon and Beer 52. Its on-premise accounts include Everyman Cinema, Curzon Cinema and London hospitality group Cubitt House Group.
Asked about NPD and plans for 2024, the brewer said: “We have some exciting plans for 2024 – watch this space!”
Last month Molson Coors invested £10m in production at its Yorkshire, UK, brewery’s production capacity. The Tadcaster Tower Brewery produces Molson Coors core beer brands including Carling, Coors and Madri.
Carlsberg, meanwhile, has shuttered several breweries via its UK joint venture company Carlsberg Marston’s Brewing Co. In September it announced it was closing its Wychwood Brewery to consolidate its network and navigate the country’s “turbulent economic outlook”.
