Nestlé Waters is pursuing a strategy of downwardly pricing its pan-European, multi-site spring water, Aquarel, in a bid to make it the leading bottled water brand in Europe before 2010.
FRANCE: Nestlé eyes top spot for Aquarel
Nestlé Waters is pursuing a strategy of downwardly pricing its pan-European, multi-site spring water, Aquarel, in a bid to make it the leading bottled water brand in Europe before 2010.