Exports of AOC Cotes du Rhone wines fell in both volume and value terms last year, according to recent figures.
The region’s trade body, InterRhone, said earlier this week that exports in 2009 were down by 4.2% year-on-year in volume to 729,172 hectolitres, and fell by 3.3% in value terms to EUR285.8m (US$380.8m).
The decline had been limited to relatively modest levels due to a strong end to the year, InterRhône said. The more buoyant market conditions have continued into 2010.
The prevailing downward trend in exports last year differed significantly from market to market. In the UK, its major export outlet, Cotes du Rhone, along with French AOCs as a whole, had suffered from the combined effects of the increase in alcohol duties and the weakness of sterling against the euro which had led to retailers seeking low price products, InterRhône added.
Stay informed for just £1! *
Subscribe to Just Drinks for unbiased coverage of the global drinks industry, offering insights into the corporate strategies of beverage manufacturers and brands worldwide.
What’s included in your subscription:
- Unlimited access to Just Drinks content including daily global news, in-depth analysis, and interviews with C-suite executives
- Unbeatable coverage of categories from beer, wine and spirits to soft drinks and hot beverages
- Unrivalled drinks industry comment from leading sector specialists
Ready to stay informed? Subscribe now and gain access to exclusive content.
Have a subscription? Sign in
For further details on subscribing, click here. Need multi-user access? Explore our corporate subscriptions now.
*After your 1-month trial, your subscription will continue at £315 per year.
