Coca-Cola has targeted France for the launch of its Dasani bottled water brand, according to a company statement.
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Unlike other markets where Dasani is available, the brand will be natural mineral water drawn from a source in Chaudfontaine in eastern Belgium. In the US the brand is a purified water.
“The expected appearance of Coca-Cola as a new actor in the bottled water market in France is for us an event that compares in importance with the launch of Coca-Cola Light in 1988,” said Hubert Patricot, chairman of Coca-Cola Enterprise France.
“As part of its strategy of innovation, Coca-Cola is expanding its offer in launching Dasani as a mineral water adapted to specific expectations of French consumers.”
